In this post I am going to tell you about brand mention link building for SEO, So let starts. Creating high-quality links is one of the most challenging and time-consuming aspects of SEO.
Off-site ranking factors account for a large part of how Google understands and ranks content in its search algorithm. Google has used links as a way of determining the authority of a website since the early 2000s.
The notion that a link would count as a “vote of confidence” from one website to another was closely tied to the PageRank algorithm that led to some unscrupulous link building tactics. In order to combat webmasters ‘gaming the system’ by purchasing links form thousands (sometimes millions) of low-quality domains that were created as “link farms”, Google introduced the Penguin update.
Google also aimed to weed out unscrupulous link building tactics by down-ranking websites that provided a poor user experience. Websites that had cheated their way to the top of the rankings were easy to spot by bounce rate and time on page metrics.
Unsurprisingly, Google does not mention exactly how it determines low-quality links, other than to say that the system is only going to get more sophisticated with each update that follows.
Since the Penguin update, it has become increasingly difficult to create high-quality links that fall within Google’s strict guidelines.
A quick Google search will return hundreds of thousands of suggestions about how webmasters can create links for their website. Unfortunately, building such links requires a lot of time, a wide network of contacts, and a budget for the time spent doing outreach.
One of the most enduring and effective link building tactics that are still valid in 2019 is Brand Mention Link Building. We’re going to investigate how you can identify existing link opportunities and start building them today.
What Is Brand Mention Link Building?
Brand Mention Backlink building is one of the longest enduring and most popular white hat link building tactics. In essence, it involves identifying websites where your brand has been mentioned and reaching out to the webmasters of those websites to ask for a link.
If your business has been around for a number of years, there is a very good chance that there are dozens of brand mentions floating around the internet just waiting for you to reach out and ask for a link.
How Effective is Brand Mention Link Building?
In a word, very.
Brand mention backlink building is a popular link building tactic for one very good reason – because it is effective.
The simple truth is that you could spend days creating content with the hope that it will earn you a link, only to be turned down. Or, you could spend days trying to create content that will be worthy of being linked to by authoritative sites only to find that it never gets noticed.
Brand mention backlink building is different. For starters, you do not need to worry about creating any new content. That means that it is significantly less time consuming than writing new content and reaching out to site owners.
It is also a lot more effective. In most cases, most webmasters who have cited you or your business as a source are happy to repay you with a link. It takes very little effort for them to go in and edit an article that will then become a link.
What to Remember with Brand Mention Backlink Building
There are a few things that you need to consider before you start sending off emails asking for links from webmasters. Here are some of the most important things to keep in mind when asking for an unlinked brand mention:
Link Power – Is the link going to provide any value to your website? If the brand mention is featured on a blog or website with very low domain authority, then it might not be worth your time and effort.
Context – relevancy and context are two of the most important factors to consider when asking for a link. Ensure that the brand mention is relevant to your website and that the context is positive. For instance; If someone is writing a blog post about a poor experience that they have had with your business, it’s definitely not worth reaching out.
Timeliness – If the article was published 5+ years ago, it’s going to be a lot more difficult to get a link than an article that was published recently. Sort through brand mentions in chronological order and always start by targeting ones that have been written most recently.
Avoid Spam Websites – If your website has been around for long enough, there is a very good chance that your content has been picked up and used by a content spinning website at some stage. For instance; if your brand is mentioned on a blog that has been flooded with spam comments, it’s probably worth avoiding.
How Does This Impact Your SEO Strategy?
There are two ways to look at brand mention backlink building as a component of a successful search engine optimizations strategy.
1. “This is just ANOTHER thing that I’m going to have to track and follow up on”
2. “This is a way that I can spend less time on other link outreach projects – great!”
Building links through brand mentions is a much more effective tactic than ‘cold call’ outreach emails that webmasters are flooded with every day of the week. But do you want to know the best part?
For SEO Experts and marketing professionals, this means that you’ll be able to spend less time worrying if webmasters are going to set your link to “nofollow” and more time creating great content for guest posts.
Links are still one of the most important aspects of search engine optimization. Brand mention link building is one of the easiest and most effective ways to grow and diversify your backlink profile. The most important thing to remember is to constantly monitor your mentions, reaching out while the article or mention is still new is going to lead to a much higher success rate.